Communication & Social Marketing Center Training Calendar
January 2012
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Webinar: Jumpstart Your 2012: Introducing the New Celebration Kit
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Cohort:
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All fiscal year (FY) Safe Schools/Healthy Students (SS/HS) grantees
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Led by:
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Communication & Social Marketing Center
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Date:
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Wednesday, January 18, 2012, 2:00 p.m. EST
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Length:
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Up to 60 minutes
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Audience:
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Project directors
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A new year can mean renewed energy and enthusiasm, and the Communication & Social
Marketing (CSM) Center wants to help you ring in 2012 on a winning note for your
SS/HS initiative.
In early January, each SS/HS grantee will receive a refreshed and enhanced Celebration
Kit—a toolkit containing practical and easy-to-use tools, templates, resources,
and strategies to help you make the transition from promoting your local initiative
to sustaining—and even expanding—it. The kit features revised sections on communication
planning, partnership development, communication of evaluation data, successful
event planning, and media outreach, as well as a new section on educating policymakers.
And every section of the Celebration Kit is meant to help you trumpet your initiative’s
successes to the world and energize your sustainability efforts.
Our accompanying Webinar on January 18 will provide an overview of the Celebration
Kit’s contents and show you how to quickly access the tools you need through both
the hard copy and online versions of the new toolkit. The Webinar will also offer
a sneak peek at the updated Communication Coach Online and Web trainings
for 2012—all of which will help build the practical skills we know you want to develop
in the areas of social media, video, and data communication.
All grantees are encouraged to register for this introductory Webinar. Let’s make
2012 a year in which we celebrate the successes of SS/HS with each other, with our
communities—and with the wider world!
February/March 2012
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Webinar: Extend Your Reach: Use Facebook and Text Campaigns
To Engage Audiences
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Cohort:
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All FY SS/HS grantees
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Led by:
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Communication & Social Marketing Center
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Date:
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Part I—Wednesday, February 15, 2012, 2:00 p.m.
EST
Part II—Wednesday, March 14, 2012, 2:00 p.m. EDT
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Length:
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Part I—Up to 90 minutes
Part II—Up to 90 minutes
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Audience:
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Project directors
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We all know that Facebook and text messaging are communication and marketing “buzz”
words right now. Many of our SS/HS sites may be familiar with these tools,
but they may not be maximizing them to reach different audiences. It’s
time to take our communication efforts to the next level and engage our audiences
through the digital platforms that they know and use.
Recent data show that 83 percent of American adults own cell phones and that three
quarters of them send and receive text messages. Young adults are the most avid
texters. Facebook has enabled adult users to spend time using social networking
to share and receive information; as a result, it’s no longer a place limited to
children and teens. How can we not only create a great Facebook page but also populate
it with strong messages and make it a space for engagement and sharing? And how
can we tap into texting to reach teens with our messages?
Part I on February 15 will provide the tools, resources, and best practices needed
to develop effective Facebook pages and texting campaigns. Participants will be
encouraged to try these tools for themselves and, in Part II on March 14, have an
opportunity to share their efforts in either developing a solid Facebook page or
planning a text-messaging campaign.
Grantees are encouraged to register for both Webinars to make the most of this learning
opportunity.
April/May 2012
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Webinar: Beyond the Numbers: Tell Your Story With Infographics
and Social Math
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Cohort:
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All FY SS/HS grantees
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Led by:
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Communication & Social Marketing Center
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Date:
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Part I—Wednesday, April 11, 2012, 2:00 p.m. EDT
Part II—Wednesday, May 16, 2012, 2:00 p.m. EDT
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Length:
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Part I—Up to 90 minutes
Part II—Up to 90 minutes
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Audience:
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Project directors
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It’s not hard to argue that data are important. We rely on numbers to validate our
SS/HS successes and demonstrate ongoing need. Yet, when it comes to communicating
with our audiences for sustainability, numbers alone rarely do the trick. Research
indicates that people make decisions based on both logic (facts) and emotion (stories).
So how can we uncover the stories inherent in our data and convey them in ways that
create a compelling case for sustaining our best programmatic efforts? How can we
ensure that audiences will “get” our data, especially when many audiences for sustainability
are uncomfortable with traditional charts and graphs?
Part I of this Webinar series, on April 11, will provide instruction on how to uncover
the stories within the data, to use social math, and to create infographics to help
communicate programmatic results to an array of sustainability audiences. In Part
II on May 16, participants will share their experiences creating sustainability
communication using these techniques and present their results to the group for
sharing best practices.
Grantees are encouraged to register for both Webinars to make the most of this learning
opportunity.
June/July 2012
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Webinar: The Power of Video: Create and Share Your Own SS/HS
Productions
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Cohort:
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All FY SS/HS grantees
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Led by:
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Communication & Social Marketing Center
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Date:
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Part I—Wednesday, June 13, 2012, 2:00 p.m. EDT
Part II—Wednesday, July 18, 2012, 2:00 p.m. EDT
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Length:
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Part I—Up to 90 minutes
Part II—Up to 90 minutes
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Audience:
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Project directors
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Video has become a popular and powerful way to share SS/HS stories; Internet-based
Web sites, such as YouTube, Vimeo, and Animoto, make it easy for anyone to create,
edit, and share a video in just a few clicks. But how do you make sure that your
production is more than just a brochure in motion—that it engages your audiences
and gets across your messages?
In Part I on June 13, participants will learn what goes into creating an effective
SS/HS video and will get an overview of several online video tools. Participants
will receive tips on how best to reach various audiences with video and how to use
concise, simple messaging to make an impression. In Part II on July 18, participants
will have an opportunity to share their experiences creating and sharing their own
SS/HS videos using the tips and tools from Part I of the series. The group will
discuss best practices and view several grantee-created video examples.
Grantees are encouraged to register for both Webinars to make the most of this learning
opportunity.