Resources

Visit this page for downloadable resources to support your communication efforts.

Using Social Media
Communicating Data
Creating Video

Using Social Media

Webinars

• February, 2012: Extending Your Reach: Using Facebook and Texting Campaigns to Engage Audiences (Part I). Access the recording: http://cc.readytalk.com/play?id=c8uiu5
• March, 2012: Extending Your Reach: Using Facebook and Texting Campaigns to Engage Audiences (Part II) Access the recording: http://cc.readytalk.com/play?id=9nepny 
• Resources for changes to Facebook:
• Timeline for Facebook: The Complete Guide (article and video):  http://mashable.com/2012/03/01/facebook-timeline-brands-guide/

• How to Prepare Your Company for Timeline (article and video): http://mashable.com/2012/02/29/facebook-timeline-brands-prepare/

Research/Data

Pew Internet & American Life Project:

• Americans and Text Messaging: http://www.pewtrusts.org/our_work_report_detail.aspx?id=85899364118&category=56
• Americans and Their Cell Phones: http://pewinternet.org/Reports/2011/Cell-Phones.aspx
• How people learn about their local community—Part 6: Mobile, social networks and apps in the local information landscape: http://pewinternet.org/Reports/2011/Local-news/Part-6/Mobile.aspx
• 65% of online adults use social networking sites: http://www.pewinternet.org/Reports/2011/Social-Networking-Sites.aspx
• Social Media and Young Adults: http://pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx

Case Studies/Examples

Text Messaging Campaigns:

• CDC Health Alerts On-the-Go: Sign up for Mobile Tips & Alerts: http://www.cdc.gov/mobile/
• Smokefree.gov: http://smokefree.gov/smokefreetxt/default.aspx
• Text4baby: http://www.text4baby.org/

Facebook Pages:

• Children’s Defense Fund: http://www.facebook.com/ChildrensDefensedFund
• Harlem Children’s Zone: http://www.facebook.com/#!/pages/Harlem-Childrens-Zone/25952439382
• Mental Health America: http://www.facebook.com/mentalhealthamerica
• National Alliance on Mental Illness: http://www.facebook.com/officialNAMI
• StopBullying.gov: http://www.facebook.com/#!/StopBullying.Gov
• Substance Abuse and Mental Health Services Administration (SAMHSA): http://www.facebook.com/#!/samhsa
• U.S. Department of Education: http://www.facebook.com/#!/ED.gov
• VetoViolence: https://www.facebook.com/#!/VetoViolence?sk=wall

How To’s

• Creating a Fanpage in Facebook (basic-level video): http://www.youtube.com/watch?v=cmgB5XEcFlY
• "Facebook Pages vs Facebook Groups: What’s the Difference?" (article): http://mashable.com/2009/05/27/facebook-page-vs-group/
• How To Create A Custom Facebook Landing Page Updated Dec ‘11 (advanced-level video, requires some knowledge of HTML): http://www.youtube.com/watch?v=JkkFemo9CKk
• How To Create a Facebook Fan Page (basic-level video): http://www.youtube.com/watch?v=MCtppIokrCg
• How To Create a Facebook Page Updated Dec ‘11 (basic-level video): http://www.youtube.com/watch?v=3cznfSusrQc
• "How To: Set Up a Facebook Page" (article): http://mashable.com/2011/05/22/how-to-facebook-page/
• Twitter Account Setup—Part 1 (basic-level video): http://www.youtube.com/watch?v=RGVnZUcmUT8
• [Twitter] Custom Background—Part 3 (basic-level video): http://www.youtube.com/watch?v=ONyWtT5YYZg&feature=mfu_in_order&list=UL
• [Twitter] Profile Setup—Part 2 (basic-level video): http://www.youtube.com/watch?v=YSL-PaIAOc0&feature=mfu_in_order&list=UL

• Set up a blog using a popular blogging tool:
  • How to Set Up a Blog Using Blogger: http://www.youtube.com/watch?v=jSX1Rgm3V3Q
  • How to use Tumblr: http://www.youtube.com/watch?v=vTRGPKU8SlQ
  • WordPress.com Step-by-Step Tutorial on How to Blog: http://www.youtube.com/watch?v=MWYi4_COZMU

Communicating Data

Background and Examples of Infographics and Social Math:

• Changing Minds: Social math, stories and framing (blog entry containing many examples of social math equations): http://conversations.marketing-partners.com/2010/10/changing-minds-social-math-stories-and-framing/
• “Imagine A Pie Chart Stomping On An Infographic Forever” (article in Smashing Magazine emphasizing the importance of the readability and understandability of infographics by showcasing bad examples): http://www.smashingmagazine.com/2010/05/10/imagine-a-pie-chart-stomping-on-an-infographic-forever/
• Infographics Bing Search (search containing many examples of infographics): http://www.bing.com/images/search?q=infographics&qpvt=infographics&FORM=IGRE
• News snapshots (index of good Infographics from USA Today): http://www.usatoday.com/snapshot/news/snapndex.htm

Tools for Creating Infographics:

• Many Eyes (free data visualization from IBM that allows users to upload datasets and create their own data visualizations): http://www-958.ibm.com/software/data/cognos/manyeyes/
• New York Times Data Visualization Lab (free online tool that can be used to develop infographics http://open.blogs.nytimes.com/2008/10/27/the-new-york-times-data-visualization-lab/
• Tableau Public (Free data visualization program that allows users in its public domain to create and share infographics. The program also instructs users on how to create infographics.): http://www.tableausoftware.com/public/community
• Wordle (free tool for creating word clouds or visual representation of raw text that gives greater prominence to words used more frequently): http://www.wordle.net/

Tools for Creating Social Math:

• Earth Clock (site that provides real-time calculations on a variety of data points from demographics to public health and the environment): http://www.poodwaddle.com/clocks/earthclock/
• WolframAlpha (site that can help in users create social math equations by providing data, making calculations, and forming comparisons): http://www.wolframalpha.com/

Recommended Reading for Communicating Data:

• Ganz, Marshall (2008), "What Is Public Narrative?": http://grassrootsfund.org/docs/WhatIsPublicNarrative08.pdf
• Gladwell, Malcolm (2000), The Tipping Point:
  http://www.gladwell.com/tippingpoint/index.html
• Heath, Chip, and Heath, Dan (2007), Made to Stick: Why Some Ideas Survive and Others Die:
  http://www.heathbrothers.com/madetostick/
• Heath, Chip, and Heath, Dan (2010), Switch: How To Change Things When Change Is Hard:
  http://www.heathbrothers.com/switch/

Recommended Blogs and Web Sites:

• America’s Health Rankings (interactive map of State health statistics, ranking the 50 States along 42 measures, including happiness and mental health): http://statehealthstats.americashealthrankings.org/
• FlowingData: http://flowingdata.com/
• Gapminder (site that allows visitors to view and create global data visualizations over time): http://www.gapminder.org/
• Good: www.good.is
• How To Create Outstanding Modern Infographics (Web-based tutorial for creating an infographic from Vectortut+): http://vector.tutsplus.com/tutorials/designing/how-to-create-outstanding-modern-infographics/
• Information is Beautiful: http://informationisbeautiful.com/
• Kids Count Data Center (site, sponsored by the Annie E. Casey Foundation, that allows users to assess the welfare of children on a State-by-State basis using an interactive Web-based tool): http://datacenter.kidscount.org/?gclid=CNnhq4qyoKkCFQwZ2god9HV6sg
• "Make Your Own Infographic" (specific post on the qualities of a strong infographic on Wild Apricot): http://www.wildapricot.com/blogs/newsblog/archive/2010/05/25/make-your-own-infographic.aspx
• "10 Awesome Free Tools To Make Infographics" (article on the Makeuseof site): http://www.makeuseof.com/tag/awesome-free-tools-infographics/
• Visualizing: www.visualizing.org

Recommended Communication & Social Marketing Center Resources for Communicating Data:

• Celebration Kit, “Using Evaluation Data” (audience preference and data worksheets, factsheet templates, PowerPoint presentations): http://www.sshs.samhsa.gov/communications/toolkit/celebrationkit2007.aspx (password-protected site)
• Communication Coach Online (2008, fall), "Telling Your Story With Evaluation Data: Why This Issue Matters To You," Vol. 1, No. 3: Communication Coach Online Vol. 1, No. 3, Fall 2008
• Community mapping tool: http://www.sshs.samhsa.gov/communications/toolkit/map.aspx (password-protected site)
• Victory Kit, "Communication Templates" (factsheets, PowerPoint presentations): http://www.sshs.samhsa.gov/communications/toolkit/Victory.aspx (password-protected site)

Recommended Resources From the National Center for Mental Health Promotion and Youth Violence Prevention:

• Reporting and Using Evaluation Results (evaluation toolkit): http://sshs.promoteprevent.org/sshs-evaluation-toolkit/reporting-and-using-evaluation-results

Creating Video

Production of Your Own Video

• How to use Animoto: http://www.slideshare.net/digitalmaverick/how-to-use-animoto-presentation
• Top 5 Free Video Editing Software Programs: http://www.desktop-video-guide.com/top-5-free-video-editing-software-review.html
• Video 101 (video tutorial): http://www.sotherden.com/video101/
• Video Production (guide): http://www.videomaker.com/learn/production/
• YouTube Video Editor: http://www.youtube.com/editor

Reports on Video Usage

• 71% of online adults now use video‐sharing sites (Pew Internet & American Life Project report): http://pewinternet.org/~/media/Files/Reports/2011/Video%20sharing%202011.pdf
• The State of Online Video (Pew Internet & American Life Project report): http://pewinternet.org/Reports/2010/State-of-Online-Video.aspx

Video Sharing Resources

• Animoto: http://animoto.com/
• "How To Use Video SEO [Search Engine Optimization] To Jump To The Top Of Google Search Results" (article): http://techcrunch.com/2010/03/10/video-seo-top-google-search/
• List of Video Sharing Web Sites and Destinations Sites Like YouTube—Share Your Videos: http://www.reelseo.com/list-video-sharing-websites/
• "7 Tips for More Powerful Online Video Storytelling" (article): http://www.reelseo.com/tips-video-story/
• "The Definitive Video SEO Guide: SEO Tips & Tutorials for Video" (article) http://www.reelseo.com/seo-for-video/
• Vimeo:http://vimeo.com/
• What Consumers Watch: Nielsen’s Q1 2010 Three Screen Report: http://blog.nielsen.com/nielsenwire/online_mobile/what-consumers-watch-nielsens-q1-2010-three-screen-report/